Based out of Los Angeles, Livio Bisterzo is known as an Italian Businessman, with family close to heart (married with three kids) and engineering snack product change – meet organic chickpea puffs.
Currently the CEO of Green Park Holdings, Bisterzo also lived in London at one point, attending art school before arriving in the United States – primed for business.
Always interested in marketing, the majority of Bisterzo’s experience was based on hospitality and consumer brands – with a foray into lifestyle businesses.
The foray turned into a thriving line of organic snacks, the colorfully wrapped packages with bold graphic lettering, designed specifically to target the spending habits of millennials, the group wielding the most buying power at the moment – replacing a massive, aging baby boomer population.
Green Park Holdings was founded on principles and motivating factors that were dear to Bisterzo’s heart, innovation in the health and nutrition sector. The focus of the company lies directly in line with the beliefs of Bisterzo, a brand of food and drinks that are good for you – “better for you.”
As Green Park Brands grew, strong in the vision of bringing about industry change, the first brand Hippeas was launched. This was a chickpea product, created to change the way people eat and snack. Bisterzo believes that there is an emotional connection to snacking, addressing this issue with purpose, that the snack is designed to “deliver a very powerful emotional storyline to its millennial audience.”
Livio Bisterzo has more than the consumers of the United States in mind. The focus is global domination, spreading organic chick pea puffs to people across the world. “HIPPEAS has everything it takes to become the next globally loved snack brand.”
Learn more about Livio Bisterzo: https://www.thecaterer.com/articles/331402/livio-bisterzo-to-convert-mayfair-pub-into-italian-restaurant