Doe Deere Founder and CEO Lime Crime Cosmetics
November 7, 2017 — 13:39

Doe Deere also known as Unicorn Queen is the founder and CEO of Lime Crime cosmetics which is an online cosmetics company. She was born on 15th June 1981 in Izhevsk, Russia and moved to New York City when she was 17. She studied Fashion Design at the Fashion Institute of Technology New York before dropping out to pursue her clothing line Lime Crime. She dreamt of becoming a musician, which she did when she joined a band in Brooklyn. She first entered the business world when she was 13, where she sold temporary tattoos to her classmates.

Doe Deere founded the cosmetics company to prove that young people use makeup as a form of expression of oneself and freedom. She states that Lime Crime products give people the freedom to be and express themselves. She believes that beauty is what feels right at the moment rather than what looks good to others. She first registered Lime Crime as an eBay account in 2004 and later launched her company Lime Crime Cosmetics in 2008, with animal-friendly products. The company’s products are certified by PETA and Leaping Bunny as Vegan and Cruelty-free. The Lime Crime name was inspired by her favorite color and her long life dream to develop and launch new eyeshadows, lipsticks, and colored nail polish. The main goal of Lime Crime Cosmetics is to transform the makeup industry from the way people shop for makeup and how they wear it. The company sets new makeup trends collections for all occasions.

Doe Deere believes that e-commerce will be transitioned by the new generation Z, who are the people born after 1997. She believes that this generation of young people will change the future of online shopping as they have grown up with computers and internet. Online shopping has an advantage as one can compare different assortment of products, brands, and prices. She encourages employers and company leaders to listen to critics from people as well as customers as there is a lot to learn from constructive criticism.

Doe Deere mostly employs and supports minorities, women and helps those in need. She is a supporter of other businesses owned by women. She has been a speaker at public events such as Vegas Nay Stardust Tour and the PHAMExpo where she encourages people to find their voices and embrace who they really are as that is where ideas are born and natured. Due to her love for animals, especially cats, she donates to the Bride-A-Wee animal Rescue Organization which helps with the rehabilitation and giving new home to abandoned dogs and cats. Learn more:

Julie Zuckerberg Believes Finding Right Talent Is The Most Fruitful Job
March 1, 2017 — 2:31

Julie Zuckerberg, the Executive Talent Acquisition Lead of Deutsche Bank believes that finding right talent is the most fruitful job. As a talent acquisition specialist with more than 15 years of experience, she knows how important is finding the right talent. She thinks that the candidates with the right skill set always provide superior service to the firm and hence the product or service the firm delivers would also be of superior standard. She uses multiple channels to bring the right people onboard. It includes referrals from the existing employees, technological advancements, social media sourcing, recruitment agencies etc. Any medium of sourcing can’t be neglected as people might use different channels according to their level of accessibility and ease. She also understands the need of simplified interview procedures as it can play a great part in getting the right talent. It is found that people prefer proper communication and systematic approach throughout the hiring process. Also, she plays a vital role in branding Deutsche Bank as a wonderful place to work so that more and more candidates would look for its jobs. Julie also keeps a strong talent network to ensure easy and quick hiring.



In her current role at Deutsche Bank, Julie collaborates with business leaders of Global Technology & Operations, Private Wealth & Commercial Clients, and Asset Management verticals to ensure regional talent acquisition, recruitment cycle and process improvements, and strategies. She is working closely with the senior leadership of the bank for Managing Director level offerings for various verticals by consulting key stakeholders and material risk takers. She leads in providing the strategic direction and training to sourcers, the team of recruiters, and various recruiting coordinators of GTO, PW&CC, and AM.  Before being promoted to current role, Julie was working as Vice President and Executive Recruiter at the bank. During the period, she took various responsibilities including partnering with business partners, hiring managers to manage and lead the full-cycle recruitment for Director and Managing Director level roles for Global Technology & Operations, Regional Management, Investor Relations, Finance, U.S. Compliance etc. Her active participation in recruitment strategies including internal mobility, agency engagement or search firm by consulting the appropriate managers was aimed to get the right talent with respect to the requirement.



Julie Zuckerberg started her career with Hudson as Director of Candidate Placement, where she took care of various recruitment and counseling on various employee benefits. Then, she joined Citi as Vice President and Executive Recruiter with various responsibilities from recruiting Director and Managing Director level recruitments to designing recruitment strategies. She also worked with New York Life Insurance Company as Experienced Hire Recruiting Lead, Corporate Vice President for a period of four months before joining Deutsche Bank. She started her career after completing her J.D. from New York Law School and graduation in philosophy from City University of New York-Brooklyn College. She likes running, photography, technology news, and arts. She also invests time in civil rights, human rights, animal welfare, science, technology, and economic issues.